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Is your website slower than your grandma?
Is your website slower than a turtle running through syrup? Not only are people not willing to wait around for your website to load, but now Google will penalize your site in the rankings as well! Don’t worry, even if you’re not an HTML guru, here are four simple tricks that will greatly speed up your website.
Yes, minify is a real word. Minifying your code consists of removing all the unnecessary white space. (White spaces include many actual spaces, as well as when code goes to a new line.) Does that sound tedious? Fortunately, it doesn’t have to be!
2. Compress Your CSS
You guessed it, CSS can be minified as well, although they usually refer to it as compressing when you’re talking about CSS. Why the different term? I have no clue, since you’re still stripping out unnecessary white space.
Here are some online CSS Compressors:
Again, just put your code in and get the compressed code back out. Good to go!
3. HTML Compression
Same exact thing as the last two. Rinse and repeat. Copy and paste your code in and then back out again, save your modified file, and you’re good to go!
4. Lossless Image Compression
There are a variety of tools that remove unneeded image data without affecting image quality at all. I’m not talking about compression where the effect on the image is minimal. No, there are several methods that literally don’t affect the image quality at all. Not one iota. They call it lossless compression.
Fortunately, Yahoo’s Smush.it tool collects several of those into a great, usable service online. It lets you upload any of your design images, download the compressed images, then put them back in place on your site. Just like magic!
If you prefer offline tools, Mac users can just drag their image files into ImageOptim, and the program automatically compresses and saves the images. And it’s lossless, just like Smush.it. Did I mention it’s free?
Bonus 1: Yahoo! Yslow
Bonus 2: Google’s Page Speed Online
Not one to lag behind, Google has developed Page Speed Online. With no plugins involved, you just enter your URL, click the Analyze Performance button, and Google spits out a series of suggestions for the page. Of course, some of them need a programmer to implement them, but others can be easily done by a somewhat tech-savvy business owner.
Keep in mind that with all of these methods, especially the first three that involve code, it’s best to browse through your website after the compression to make sure everything is still working fine.
May 7th, 2011
Tim Priebe is a public speaker, the author of the book Webifiable and the upcoming book Blogify Your Business and the owner of T&S Web Design. You can reach him on Twitter and Facebook with the username timjpriebe.