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Four FAQ page tips
Your Frequently Asked Questions page can be extremely beneficial to your websites for many reasons. Let’s look at four tips to create a great FAQ page.
1. Answer actual questions
If you communicate with clients through email, comb through your inbox. If you work in a retail business or on the phone, keep a notepad nearby to jot down questions. However you keep track of them, actual questions are always better than made up ones.
2. Don’t forget keywords
Your FAQ page is a great opportunity to work keywords and key phrases organically into your content. You don’t want to do what those in the industry call “keyword stuffing,” so you might have someone else read through it to make sure it still sounds natural.
And although you want to actual questions whenever possible, it’s okay to make up a few that you may not have actually gotten in order to fit a few more keywords and phrases in there. As long it’s still natural sounding.
3. Simple presentation is key
There are all sorts of neat things you can do, like making your questions clickable and either jumping to the answer, or expanding down to display an answer that was hidden before. But if people are reading your FAQ page, they’re looking for information. Your home page can wow them, your FAQ page should be information presented in a scannable format.
4. Keep it updated
As time passes, your customer base, products and services will probably all change in some form or fashion. And that means the questions you get will change as well. Keep your Frequently Asked Questions page up to date!
So an FAQ page can help your website visitors get information, cut down on questions you receive and also help you get found in search engines. If you don’t have one on your website already, gather some questions together and get it on there!
June 30th, 2011
Tim Priebe is a public speaker, the author of the book Webifiable and the upcoming book Blogify Your Business and the owner of T&S Web Design. You can reach him on Twitter and Facebook with the username timjpriebe.